You may know NASCAR. Drivers doing laps and coming back to the start/finish line. But unlike NASCAR, there are no laps at Pikes Peak, just a dangerous climb up the side of "America's Mountain" racing toward the clouds.
When you bring together three separate race teams – all in the OPTIMA Batteries family, who outside of the cars are friends but behind the wheel, they want to win, you're bound to have some trash talk before the Race to the Clouds begins.
The Broadmoor Pikes Peak International Hill Climb, is an invitational automobile hill climb to the summit of Pikes Peak in Colorado, USA. Watch the 99th running of the race live here on Sunday, June 27th on alt98.com.